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Maja Ruzzier
Professor and Department Chair Of Marketing
Maja Konecnik Ruzzier is a Professor of Marketing at the University of Ljubljana, School of Economics and Business.1 She is a strategist and brand expert with expertise in brand strategy, strategic business development, and marketing on both global and national levels.2 Konecnik Ruzzier is based in Ljubljana, Slovenia.3
Her work focuses on various aspects of marketing, including brand management and rebranding.2 She has also shown interest in emerging technologies and their impact on marketing, such as Web 3.0.4 In October 2024, Konecnik Ruzzier published a new edition of her book "Temelji trženja" (Fundamentals of Marketing) through the Faculty of Economics publishing house.5
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