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Maissa Zard
Co-Founder Loyal.e Paris
Maissa Zard is the Co-Founder and Creative Director of Loyal.e Paris, a jewelry company based in Paris, France.1 With a background in luxury brand strategy and international expansion, Zard brings a wealth of experience to her role.
Professional Background
Maissa Zard's expertise lies in the jewelry industry, where she has made it her mission to offer fair and transparent pricing for Loyal.e Paris creations.2 Her approach to jewelry goes beyond mere aesthetics, as she views it as a means of expressing profound identity and loyalty.3
Education and Experience
Zard received her education at Imperial College Business School, which has likely contributed to her business acumen.1 Prior to founding Loyal.e Paris, she gained valuable experience advising top luxury brands on their strategies and international expansion.
Vision and Values
At Loyal.e Paris, Maissa Zard emphasizes:
- Transparency: The company focuses on offering jewelry at fair and transparent prices.2
- Sustainability: Zard has shown interest in lab-grown diamonds, recognizing their potential in terms of sustainability and consumer acceptance.4
- Innovation: As a finalist at the Bold Future Awards by Veuve Clicquot, Zard is recognized for her innovative approach to jewelry making.6
Maissa Zard's vision for Loyal.e Paris is to propose a new approach to jewelry, likely combining her expertise in luxury brand strategy with a focus on transparency, sustainability, and personal expression through jewelry design.56
