Maikel van de Wall

Maikel van de Wall is the owner and founder of Icelander, a company that produces innovative fire pits. Here are some key details about him:

Background and Career

Maikel van de Wall previously worked as a sales manager at Ticketmaster before transitioning to furniture making.1 During this time, he was approached by a festival organizer with a unique challenge - to create a fire pit that didn't burn wood.1

Icelander Company

Inspired by this request, Maikel developed the Icelander fire pit, which offers a campfire experience without wood burning.12 The key features of his product include:

• Creates a campfire atmosphere without smoke or flying wood sparks
• Designed for outdoor use and social gatherings
• Allows for activities like roasting marshmallows

Company Philosophy

Maikel emphasizes several core values in his business approach:

• Sustainability: The Icelander fire pit is marketed as an environmentally friendly alternative to traditional campfires.2
• Social Connection: He views his product as a way to bring people together in nature.2
• Outdoor Experience: The fire pit is designed to enhance outdoor gatherings and create a cozy atmosphere.1

Inspiration for the Name

The company name "Icelander" was inspired by Iceland, which Maikel describes as "the land of fire and ice" with impressive natural beauty.1

Maikel van de Wall appears to be an entrepreneur who combined his experience in sales with a passion for creating innovative outdoor products, resulting in the development of the Icelander fire pit company.