Maia McCann

Maia McCann is an innovative leader with over 14 years of experience in digital media, specializing in managing large creative teams to engage Gen Z and millennial audiences through content.

She successfully led the programming strategy for In The Know by Yahoo, a Gen Z-focused property, overseeing editorial, video production, social media, events, and audience development. This venture reached over 25 million on-site users and won awards for its profitable content.

Maia has a track record of launching and scaling digital media properties like LittleThings, Wild Sky Media, and In The Know by Yahoo using data-driven insights and audience development strategies. Leveraging her expertise in content marketing, she has delivered exceptional branded and commerce content for top clients including Amazon, Walmart, Procter & Gamble, and Facebook.

Her areas of expertise include team leadership, social media, video production, content innovation, audience development, P&L management, content marketing, revenue growth, branded content, talent management, branded storytelling, and audience development.

Maia McCann holds a Bachelor of Fine Arts in Theatre and History from New York University. Throughout her career, she has held key roles at Fast Company, Yahoo, Wild Sky Media, LittleThings, Distractify, Pet Flow, and Rebel Marketing, showcasing her diverse skill set and experience in the digital media industry.