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Mahshid Omid
Director of Digital Marketing at mdf commerce
Professional Background
Mahshid Omid is an accomplished digital marketer with over a decade of comprehensive experience in both B2B and B2C sectors, successfully navigating a diverse array of industries including eCommerce, government, eProcurement, supply chain, education, classifieds, recruitment, and dating. Currently, Mahshid serves as the Digital Marketing Director at mdf commerce, where she leads her dynamic team in charge of Digital Marketing, Analytics, and Optimization. Her significant contributions have positioned mdf commerce as a reputable player in the digital landscape, relied upon by numerous clients to enhance their online presence and engage effectively with their target audiences.
Mahshid's journey is marked by her formidable expertise in leveraging data-driven strategies to optimize campaigns and enhance user experience. With a keen understanding of the nuances of digital marketing, she has successfully executed multi-channel strategies that have yielded impressive results across various business models. Her strategic vision and hands-on approach enable her to stay at the forefront of the ever-evolving digital marketing landscape, continually innovating and pushing boundaries to achieve unparalleled growth.
Education and Achievements
Academic Qualifications
Mahshid Omid is a distinguished graduate with an impressive educational background. She holds a Doctor of Philosophy (Ph.D.) in Marketing from Université Laval, where her research contributed to the broader understanding of marketing strategies and consumer behavior. Additionally, she earned her Master of Business Administration (MBA) from Sharif University of Technology, equipping her with the essential skills required for effective management and strategic insights in business environments.
She also possesses a Bachelor of Engineering (B.E.) in Computer Software Engineering from Sharif University of Technology. This robust educational foundation in both engineering and business principles allows Mahshid to adeptly intertwine technical knowledge with marketing acumen, enhancing her ability to implement innovative digital marketing solutions.
Notable Achievements
In her career, Mahshid has held several pivotal roles at mdf commerce, progressively advancing through the ranks from Technology and Industry Analyst Intern to her current leadership position as Digital Marketing Director. Her previous role as Analytics & Optimization Manager allowed her to focus on data analytics to drive strategic decision-making and improve digital marketing efficiency.
Furthermore, Mahshid's tenure as a Senior Web Analyst showcases her aptitude for utilizing data analytics, contributing actionable insights that improved website performance and user engagement metrics. Additionally, while taking on the role of a lecturer and graduate teaching assistant at Université Laval, she demonstrated her commitment to education by mentoring and guiding the next generation of marketers and business professionals.
As a tutor and moderator of workshops at Université Laval, she facilitated discussions aimed at enhancing understanding of complex marketing concepts, showcasing her dedication to fostering an engaging learning environment for students.
Among her achievements, Mahshid's ability to navigate and excel in over eight diverse industries emphasizes her versatility and deep knowledge of market dynamics, customer preferences, and effective marketing implementation.
Contribution to Education
Mahshid's contribution to academia, specifically through her lectures and workshops, highlights her passion for sharing knowledge and empowering students in their marketing journeys. She effectively combines her professional insights from practical experience with academic rigor, creating a rich learning experience. Her trajectory illustrates not only her professional development but also her commitment to community service through education and mentorship.
Overall, Mahshid Omid exemplifies what it means to be a leader in the digital marketing arena. Combining extensive education with rich professional experience, she continues to influence and innovate the field, blending strategic insights with tactical execution to drive success.
Achievements:
- Over 10 years of experience in digital marketing across various industries.
- Currently serves as Digital Marketing Director at mdf commerce.
- Advanced educational qualifications including a Ph.D. in Marketing, MBA, and a B.E. in Computer Software Engineering.
- Held several roles at mdf commerce, including Senior Web Analyst and Analytics & Optimization Manager.
- Contributed to academia as a lecturer and workshop moderator at Université Laval.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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