Magnus Liljeblad

Magnus Liljeblad is a successful entrepreneur and business leader with a background in brand management, business development, and leadership. He studied at the IHM Business School and started his career at Stadium as a Product Manager, eventually working his way up to Head of Business Unit at INTERSPORT Sverige. He later became CEO of Sportmanship AB and Storeship AB and Head of Business Development at Peak Performance.

Liljeblad is known for his ability to develop and implement effective business strategies that lead to growth and profitability. In 2013, he co-founded WACAY, the Weekend Adventure Company AB, and served as CEO. He later became Group CEO at Henri Lloyd, a luxury clothing brand. More recently, he took on the role of CEO at Huski Wear, a startup that designs and sells high-performance ski wear.

Throughout his career, Liljeblad has been passionate about delivering high-quality products and exceptional customer service. He has also demonstrated a talent for building strong teams and fostering a positive and productive work environment.