Magnus Liljeblad

Magnus Liljeblad is a prominent figure in the sports apparel industry with extensive experience in leadership roles at various companies. He is best known for his role as the CEO of Huski Wear, a Swedish digital-only skiwear brand that he co-founded in 2020.13

Career Highlights

Previous Positions::

• CEO of Sportmanship AB
• CEO of Henri Lloyd (June 2018 - Summer 2019)
• Worked at Peak Performance

Current Roles::

• CEO of Huski Wear (2020-2022)
• CEO of RIDEBRAIN
• Partner at Henrik Harlaut design group AB (2015-present)

Huski Wear

In 2020, Liljeblad co-founded Huski Wear along with Lena Claesson and Jonas Olsson. The brand was launched as a digital-only sports apparel company based in Gothenburg, Sweden.1 Under Liljeblad's leadership, Huski Wear has achieved several milestones:

1. Expanded product range from ski clothing to training apparel and post-skiing wear.1
2. Partnered with Sport Innovation, a Chinese company, for manufacturing.1
3. Launched marketing campaigns with the Swedish ski academy 10K Alpine and professional alpine skiers.1
4. Appointed sales agents for key markets like Norway.2
5. Collaborated with renowned athletes such as Kjetil André Aamodt and André Myhrer.45
6. Became the apparel partner of the Swedish alpine ski team.6

Industry Expertise

Liljeblad's background as a former sailing champion and his experience running various sportswear companies have contributed to his success in the industry.6 His leadership style focuses on innovation, digital-first strategies, and collaborations with high-profile athletes to build brand recognition and credibility in the competitive sportswear market.

Magnus Liljeblad's LinkedIn username is magnus-liljeblad-85b6b043, as confirmed by the query.