Suggestions
Magnus Hedman
Change the ”Inner Game to get a better ”Outer Game.”
Magnus Hedman is a former professional footballer who has transitioned into entrepreneurship and mental coaching. He is currently the CEO (VD) of Béret Scandinavia AB, a position he has held since 2019.23
Career Highlights
Football Career:: Magnus Hedman was previously a goalkeeper for the Swedish national team.4 His experience as a professional athlete has likely influenced his later career choices and business ventures.
Entrepreneurship:: After his football career, Hedman became involved in various business ventures. In 2019, he partnered with Umida Group AB to launch the French alcohol-free wine brand Le Petit Béret in Scandinavia.5 This move showcased his interest in the growing market for non-alcoholic alternatives.
Current Roles::
Business Ventures
Le Petit Béret:: Hedman played a crucial role in introducing Le Petit Béret, an innovative alcohol-free wine brand, to the Swedish market. The brand is known for its 0.0% alcohol content, organic certification, and vegan-friendly products.1 This venture aligns with the increasing consumer demand for healthier, non-alcoholic beverage options.
Entrepreneurial Focus:: Hedman has been described as a serial entrepreneur, indicating that he has been involved in multiple business ventures.6 His focus on alcohol-free wines suggests a commitment to providing alternatives for health-conscious consumers and those who choose not to drink alcohol.
Personal Development
Hedman's transition from professional sports to business and mental coaching demonstrates his adaptability and interest in personal growth. His LinkedIn profile highlights his work as a Certified Professional Mental Coach, suggesting that he applies his experiences as an athlete to help others in their personal and professional development.3
