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Maggie Burch
Editorial Team Lead - US at Global Savings Group
Professional Background
Maggie Burch is a seasoned journalist with an extensive background in editorial leadership, writing, and publishing. She currently serves as the Editorial Team Lead for the US at Global Savings Group, where she oversees a dynamic team focused on creating high-quality content that resonates with audiences and drives engagement. Her wealth of experience in editorial roles has equipped her with the skills to navigate the ever-changing landscape of digital media, ensuring that her teams produce compelling narratives that reflect current trends and consumer needs.
Maggie's journey in journalism began with her studies at the University of Richmond, where she earned her Bachelor's Degree in Journalism. This foundational education not only honed her writing abilities but also instilled a passion for storytelling, which she has carried throughout her career. After her time at Richmond, she sought further knowledge and skills enhancement by attending the prestigious NYU Summer Publishing Institute, an experience that further prepared her for the challenges of the publishing industry. Additionally, her studies at the University of Cape Town provided her with a global perspective on journalism, significantly broadening her understanding of international media practices and cultural narratives.
Throughout her career, Maggie has made significant contributions to several well-known publications. She has served as a Contributing Writer for Self-Employed, where she showcased her versatility by penning articles on various topics, demonstrating her ability to adapt to different editorial styles and audiences. Furthermore, her work with Southern Living Magazine allowed her to immerse herself in regional stories and lifestyle journalism, enriching her editorial expertise and allowing her to connect with a southern audience.
In her previous roles, Maggie has made impactful contributions as the Production and Operations Editor at Glamour, where she played a vital role in shaping the publication's operational processes and editorial content. She was instrumental in laying the groundwork for successful production schedules while maintaining high editorial standards. Her time as a Contributing Writer for Best Lawyers is another highlight, where she was responsible for crafting insightful and thought-provoking pieces pertinent to the legal profession, showcasing her ability to engage with specialized audiences effectively.
Maggie's earlier experience includes being a Reporter at People StyleWatch, where she contributed to covering fashion and culture, further amplifying her portfolio in lifestyle journalism. As a Staff Writer for Capital News Service, she reported local news and events with integrity and accuracy, establishing herself as a trustworthy source of information within the community. Early in her career, she gained valuable experience during her internships; first, as an Editorial Intern at Richmond Magazine, and later as a Digital Media Intern at Atlanta Magazine, where she cultivated her skills in content creation and digital storytelling. Maggie's foundation as a Copy Editor at The Collegian taught her the importance of precision and clarity in writing—all skills she has taken forward into her editorial career.
Maggie's diverse experiences reflect her adaptability and wide-ranging expertise in the field of journalism, allowing her to navigate various publishing formats and audience needs effectively. From print to digital, her commitment to high-quality editorial work and her leadership skills have made her a respected figure in modern journalism.
Education and Achievements
Maggie Burch's educational background laid the groundwork for her successful career in journalism. At the University of Richmond, she pursued her Bachelor's Degree in Journalism, where she immersed herself in the principles of effective communication, storytelling, and ethical reporting. The rigorous academic environment fostered her ability to think critically and write persuasively, skills that have been instrumental throughout her professional journey.
Her participation in the NYU Summer Publishing Institute further refined her knowledge of the publishing ecosystem, equipping her with insights into marketing, production, and editorial processes. This experience was invaluable as she transitioned from academic studies to practical applications in the fast-paced world of journalism.
Studying at the University of Cape Town added an international dimension to her education. This experience not only broadened her horizons but also deepened her understanding of various cultural perspectives, a vital element in producing content that resonates with a diverse audience. Through these educational experiences, Maggie developed a strong foundation that she has built upon through practical experience in the industry.
Maggie's career is marked by notable achievements and contributions. Leading the editorial team at Global Savings Group is a culmination of her dedication to journalistic excellence. She has cultivated a reputation for fostering creativity, collaboration, and innovation among her team members, promoting an environment where great ideas flourish, and quality content is produced regularly.
Achievements
Maggie has been recognized for her outstanding contributions to journalism through her various roles at prestigious publications. Her time as Production and Operations Editor at Glamour reflects her capability in orchestrating large-scale editorial projects while adhering to tight deadlines and maintaining editorial integrity. Additionally, her writings for renowned platforms like Southern Living Magazine and Best Lawyers have not only highlighted her versatility as a writer but also her ability to connect with varied audiences through her storytelling.
Beyond her editorial roles, Maggie's work as a reporter has enabled her to develop a keen eye for detail and a knack for finding and delivering captivating stories. Her ability to write engaging articles while maintaining factual accuracy has been a hallmark of her career, making her a trusted voice in journalism. Moreover, Maggie’s internships have set a strong foundation for her career, providing her with the early skills necessary to thrive in the competitive media landscape.
Maggie Burch's career is a testament to her hard work, adaptability, and love for journalism. She is dedicated to continuous learning and growth, seeking new opportunities to expand her skills and knowledge within the field. Her ongoing commitment to high-quality content production and team leadership positions her as an influential figure in the realm of modern journalism.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.