University of Florida

Manager, Brand Engagement - Content at Burt's Bees

The Clorox Company

Account Supervisor - Electro

Leading Omni-channel marketing strategy for Clorox’s Kingsford Charcoal and Hidden Valley Ranch business units specifically for Walmart. Responsible for the planning, implementation, and optimization of full-funnel media strategies that drive traffic and sales as well as category growth. Leading workstreams with three external agencies while managing an $8M+ budget. Partnering with the Customer and Field Teams to develop and deliver integrated Customer Business plans based on audience insights.

Shopper Experience Marketing - Walmart (Hidden Valley Ranch /Kingsford) 

Owning the consumer journey and content strategy of omnichannel marketing for RenewLife and NeoCell.  Focused on improving brand awareness and trial among Multi-Cultural Millenial audiences.  Channel ownership includes Social, Influencer, PR with significant involvement with eCommerce, paid media, and CRM. 
Manages key external agency relationships (PR, Social, Influencer) and collaborates with internal creative teams. 

Over the past 12 months, I have driven a refreshed look and feel of our social content across TikTok and Instagram, driving a 20% increase in engagement for NeoCell and a 41% increase for RenewLife. Have seen our TikTok following for NeoCell triple over the past year.

Brand Engagement Lead - Better Health VMS

Led best-in-class digital creative strategy across our DTC Website, Omni Retail Channels, and CRM focused on increasing brand awareness and interest among Multi-Culturual NextGen consumers. 

Managed an internal creative agency with a budget of $1.5M covering design, copy, and quarterly photography. 

 Led content sprint to drive personalization and optimization of our owned content. Created hypotheses and executed tests to optimize content and more effectively connect with our audience. 

Led the first Burt's Bees merchandise test to gauge Brand Loyalty. The "Mega Balm"  drove significant earned coverage and the overall holiday program. The product sold out within 36 hours and generated significant UGC social coverage.

Involved in partnership with multiple external  Burt's Bees Baby Licensing teams providing strategy and content oversight.

Manager, Brand Engagement - Content - Burt’s Bees

Associate Manager, Digital Content - Burt’s Bees

Key player in the launch of Motherly's eCommerce marketplace platform.  Owned the relationship with our external digital marketing agency to drive reveune for the business; managed strategy behind $1M+ media budget for integrated paid marketing efforts (including paid social, paid search, Google Shopping, and email). Analyzed marketing performance and optimized efforts for maximum ROI. 
Lead innovative collaboration efforts with key brands in the marketplace to optimize revenue through product and marketing collaborations. 
Managed the marketing calendar and media plan aligned to key revenue-driving KPIs. 
Advocated for strategic exposure and inclusion of the marketplace to the owned Motherly audience in cross-functional team meetings. 
Managed Motherly collaboration and licensing partnerships, ensuring brand alignment, marketplace integration, and coordinated marketing across Motherly channels.

Motherly

Digital Marketing Manager

Day-to-Day management of relationships with Motherly Studios Clients 
Planned and prioritized campaign deliverables, timelines, resources, and project P&L. 
Worked cross-functionally with creative, strategy, and Editorial teams to deliver on Studios client expectations and exceed campaign goals
Provided Account & Project management of multiple Motherly branded project initiatives (Podcast, books, product collaborations, and events.)

Studios Account Manager

CYLNDR Agency

Freelance Project Manager

Developed data-driven media plans for B2B and B2C clients across the US that align with KPIs, research, and campaign experience. Campaigns included numerous forms of digital advertising, such as PPC/SEM, programmatic display, video, streaming audio, native, paid and organic social media, SEO, website design, and reputation management. 

Straddled the business and creative sides of the sales and fulfillment process, serving as a combination of two positions rolled into one: Media Strategist and Creative Director. Worked to expand excelerate’s strategic creative capabilities as well as continually refine internal creative processes. Defined agency-wide operational process for creative workflow. 

Partnered with research analysts and product specialists to gather market, industry, and audience intelligence that resonated with potential clients. 

Delivered ongoing strategic management of the overall success of 18+ multi-channel campaigns by critically analyzing the product mix and budget throughout the entire life cycle of a contract. 

Directly managed a creative team of 4.

excelerate Digital

Lead Media Strategist/ Lead Creative Strategist 

Provided account and project management services of creative campaigns overseeing the process of design, digital marketing, web development, SEO/paid search marketing and PR outreach.
Managed an Account Coordinator.

Brasco ///

Senior Account Director

* Successfully filled 45 (contract and perm) positions in 2015, spanning marketing, branding, UX/UI, analytics, project management, content, and design teams in Atlanta and the San Francisco Bay area
      - Exceeded set goal of 36 hires
      - Achieved highest number of placements within entire company for 2014 and 2015 and was awarded 2014 "Recruiter of the Year"
* Promoted to Senior Creative Recruiter from Creative Recruiter after 16 months

sync | Synergis Creative

Senior Creative Recruiter

*Managed digital and social media AOR retainer projects supporting The Coca-Cola Company brands: FUZE, fruitwater, DASANI, and DASANI DROPS.
*Developed project timelines that accurately reflected the scope of work. Managed milestones by tracking & prioritizing creative and digital requests/assignments with internal resources. Actively tracked project status, progress, risks and issues.

Engauge (US)

Project Manager

* Responsible for managing entire project lifecycle for larger integrated projects (scope, deliverables, time and cost management) from beginning to end for clients including Intercontinental Hotel Group, CORT, Scott Safety, Valient, NCR, and Coca-Cola. 
* Managed a multi-channel campaign for Coca-Cola Freestyle. Campaign components included, a web and mobile app, OOH, radio, web banners, print materials, and an experiential component; a touring bus. 
* Managed a 1.5 million dollar multi-channel campaign for Blue Cross Blue Shield of North Carolina. Campaign components included a touch screen app, a Facebook App, an experiential component; a touring RV, and social strategy behind a newly launched Facebook Timeline page.

Ogilvy & Mather

* Worked with department leads across the agency to scope new projects then creating SOWs, project plans, and pricing forecasts 
*Managed project documentation, such as but not limited to: timelines, estimates/budget updates, project plans, proposals, statements of work, internal and external status reports, meeting agendas/notes, change requests, post-mortem reviews, etc.

Organic

Digital Project Manager

Served as Project Manager on an e-commerce project with Carter's Inc. from Feb 2010 to Dec. 2010
* Served as the daily point of contact between client and creative team - maintained daily status report and project schedule
- worked directly with creative director, site operations manager, marketing manager, as well as merchants and buyers on a daily basis to maintain site and cross-channel marketing materials
* Managed creative team of 5 people to create e-mails, website assets, and occasional in-store print pieces. 
* Provided client with weekly analytic report on both carters.com and oshkoshbgosh.com
* Compiled weekly competitive snapshot of other online children's apparel retailers

Managed a 6 week multichannel project for Home Depot which included broadcast and interactive design elements in Feb/March 2011. 

Gained experience in site analytics through a role on a project for Alamo.com.

Promoted after 13 months from Associate Program Management.

Sapient

Senior Associate Project Manager

• Promoted from Client Services Supervisor after 9 months
• Worked closely with Creative Director and Executive Producer to manage all projects (this included but was not limited to internal, client, & Post Production work flow)
• Produced time lines, secured and coordinated outside vendors/equipment and was utilized as a point of contact between client and Creative Director/Executive Producer
• Created project bids and interacted with current and future clients by providing strategic creative input on projects.
• Developed and supervised intern program for 10 months
* Clients included - The Atlanta Falcons, TNT, CNN, Cartoon Network, Jill Sharpe Style, J.G. Blackbook, One October Entertainment, The Meredith Group, and Here To Serve Restaurant Group

Soapbox Studios

Production Manager

* Promoted from production assistant after 6 months
* Trafficked print, broadcast, and radio ad materials externally to various stations and publications. 
* Critically evaluated print production materials, i.e. – match prints, lasers, and tear sheets. 
* Opened jobs, created schedules, entered ad codes, and trafficked ads internally for print, outdoor, and radio jobs. 
*Efficiently processed billing, purchase orders and invoices. (Cut turn around time on payments to less than a week) 
* Worked with various print production and post production vendors.
* Client included DLP, CDW, Texas Instruments, Brother Printers, and Blue Coat

JWT CET

Production/Traffic Assistant

* Created schedules and trafficked ads internally for new and current print, outdoor, and radio jobs using ADWare software 
- Clients included AmSouth, Georgia Power/Southern Company, GA Lottery, Coca-Cola, St. Joe, Bugaboo Creek Steakhouse, Raymond James, Durex condoms, Currahhee Club, Delta Machinery and Quikrete
* Shadowed in account management, media planning, and broadcast production departments

Maggie Borum