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Magda Pivo-Sulewski
VP Digital Marketing
Professional Background
Magda Pivo is a driven digital marketing leader renowned for her ability to seamlessly integrate technology solutions and marketing strategies across diverse industries. With a strong focus on consumer experience, she has adeptly navigated the complexities of both the highly regulated financial, healthcare, and insurance sectors as well as the fast-paced consumer packaged goods (CPG) market. Magda's start-up spirit infuses her approach to digital marketing, allowing her to explore innovative paths and craft solutions that meet the ever-evolving demands of consumers. Her expertise encompasses a broad spectrum, leveraging both qualitative and quantitative insights to drive campaigns and optimize user experiences at every touchpoint of the purchase journey.
Throughout her career, she has held several prominent positions in established institutions, including her current role as the Vice President of Digital Marketing at Webster Bank. In this position, Magda has demonstrated her strategic prowess by implementing targeted digital initiatives that enhance brand visibility and generate substantial returns on investment. Her work at Webster Bank has been particularly impactful, showcasing her ability to drive profitability while maintaining a steadfast commitment to user-centric marketing practices.
Prior to her tenure at Webster Bank, Magda served as a key player in enterprise brand and media strategies at Aetna. Here, she honed her capabilities in digital marketing for individual products, developing strategies that resonated with consumers while navigating the complexities of healthcare regulations. This experience has equipped her with a unique perspective on balancing compliance with creativity, allowing her to design marketing campaigns that are not only effective but also aligned with industry standards.
Earlier in her career, she contributed her digital marketing expertise as an Independent Consultant, providing tailored strategies and marketing solutions for startups and established companies alike. At Comcast, she served as the VOD Lead, where her focus on user engagement and personalized messaging resulted in innovative campaigns that captured audience attention and drove results.
Education and Achievements
Magda Pivo's educational background is a testament to her commitment to excellence in business and marketing. She earned her Bachelor of Business Administration (BBA) from The University of Connecticut School of Business, where she laid the foundation for her successful career in digital marketing. Recognizing the importance of continuous learning, she furthered her education by obtaining a Master of Business Administration (M.B.A.) from the same esteemed institution. This advanced degree has equipped her with strategic business insights and leadership skills essential for navigating the complexities of marketing in today's digital landscape.
To enhance her knowledge in the financial sector, Magda completed an Advanced Bank Marketing Certificate at the American Bankers Association (ABA). This specialized training has enabled her to develop a profound understanding of banking marketing strategies, further refining her expertise and positioning her as a thought leader in the industry.
Achievements
Magda's profession is marked by a series of notable achievements that underscore her ability to blend creativity with strategic thinking. Her leadership in digital marketing has not only fostered brand growth but has also driven significant profit generation. Her consumer-centric approach ensures that every marketing initiative aligns with the overarching goal of maximizing return on investment (ROI).
With a passion for optimizing user experience (UX), Magda leverages technology platforms and online marketing channels to create personalized messaging that resonates with target audiences. Her record of successful multi-channel campaigns illustrates her aptitude for executing comprehensive strategies that yield measurable results. By continuously exploring new paths and solutions, Magda remains at the forefront of digital marketing trends, contributing to the overall success and forward momentum of the organizations she represents.
tags':['digital marketing','consumer packaged goods','financial marketing','healthcare marketing','insurance marketing','BBA','MBA','Webster Bank','Aetna','consulting','Comcast','user experience','profit generation','ROI'],
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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