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Magali Russo
BBX International General Manager
Magali Russo is the visionary leader behind BBX International Ltd, a global business facilitating the trade of commodities through a cashless payment platform.
Founded in April 1993, BBX has grown to become the largest Trade Exchange Network worldwide, operational in 14 countries with over 15,000 cardholders and 250 dedicated staff.
BBX offers a unique credit and debit card system that provides businesses access to goods and services in a less competitive marketplace, delivering financial benefits not typically found in traditional markets.
Under Magali's guidance, BBX has expanded into key regions such as the Asia-Pacific, establishing master franchises in countries like India, Costa Rica, Taiwan, New Zealand, Australia, Singapore, Malaysia, China, and the United Kingdom.
The mission of BBX International is to offer a fair, equitable, and highly profitable global cashless payment platform to all its members while maintaining a strong commitment to community and social responsibility.
Utilizing a currency called BBX trade dollars, member businesses can boost sales, achieve cost savings, and enhance their financial performance by leveraging spare capacities, ultimately improving their profitability.