Mads Jakob Poulsen

Mads Jakob Poulsen is a prominent designer and the Founding Creative Director of Poulsen Projects, a design studio based in New York. With over a decade of experience in design and branding, he has worked with notable clients across various sectors, including cultural institutions, non-profits, and major corporations like Google and Microsoft.14

Background and Career

Poulsen is originally from Denmark and has built a reputation for creating iconic visual identities. Before establishing Poulsen Projects, he served as Creative Director at Siegel+Gale and Wolff Olins, where he contributed to significant branding projects.13 His work is characterized by a focus on memorable and striking designs that resonate culturally and commercially.

Achievements

Mads has received multiple awards for his contributions to design and has participated as a juror in various award shows. He has also lectured internationally, sharing his insights on design.12 Notably, his work includes projects for well-known brands such as USA Today, Bark (Barkbox), and Carlsberg, among others.1

Philosophy

At Poulsen Projects, Mads emphasizes the importance of carving out foundational ideas in design while stripping away unnecessary elements to achieve clarity and impact. This approach aims to create work that is not only visually appealing but also effective in engaging audiences.1

For more detailed information about his professional journey, you can view his LinkedIn profile under the username madsjakobpoulsen.2