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Mads Rasmussen
eCommerce Specialist at Danske Spil A/S
Mads Emil Rasmussen is a highly ambitious and performance-driven marketing professional with a strong focus on customer initiatives and omnichannel strategies.
His expertise lies in analyzing data, improving U/I and U/X, and driving business innovation through enhanced personalization and design.
Mads Emil Rasmussen plays a key role in ensuring ROI by managing conversion analysis, optimization, and financial reporting for multiple e-commerce platforms.
With a hands-on approach, he is involved in every step of the customer journey and the implementation of new enhancements.
His specialties include intercultural market studies, marketing, social media, digital innovation, e-commerce, BI&A, business development, growth hacking, and more.
Mads Emil Rasmussen holds a Master's in Intercultural Market Studies and a Bachelor's in International Business Communication from Copenhagen Business School.
