UCLA Anderson School of Management

Emerson College

Growth Strategist, League of Legends: Wild Rift

I’m running a program across the League of Legends organization to align teams including core gameplay, player behavior, and publishing towards developing features and adjusting strategy to better capture new and returning players.

Riot Games

Senior Game Product Manager, League of Legends

I lead the product strategy for the Champions team on League of Legends: Wild Rift.

Senior Game Product Manager, Wild Rift

I was embedded on the Around Game product team on Wild Rift, acting as the product owner for the first time user experience working with user experience, user interface, and game design teams. The features I was responsible for during this time included the new player tutorials and player onboarding.

Player Growth Strategist, League of Legends: Wild Rift

As an MBA intern on Wild Rift while it was in pre-production, I collaborated with the early publishing team to kickstart marketing efforts. Some of my work included a naming analysis of games brought from PC to Mobile to inform the name of our game, a competitive analysis of other mobile titles including but not limited to mobile MOBAs, and research on innovative uses of technology in phone games.

Player Growth MBA Intern, League of Legends: Wild Rift

As DeviantArt's marketing manager, I worked with cross functional teams to implement a variety of  site-wide advertising and community integrations, from fan art contests to the annual April Fools' joke. As a part of these campaigns, I used first-party data to create targeted marketing sends, and analyzed their performance using Google Analytics. In addition, I managed various social media channels including Instagram, Tumblr, and Google+, as well as our social ad buys.

DeviantArt, Inc.

Marketing Manager

Marketing Assistant

In my internship for GYK Antler, I worked on Facebook ads & posts for  variety of clients, including PF Flyers, Wagamama USA, and Boston Harbor Cruises. I both wrote copy and created visual content for the posts, and worked with my fellow intern to do SWAT analyses of potential clients to prepare for upcoming pitches.

GYK Antler

Social Media/Design Intern

I returned to Nickelodeon to work as a marketing intern in Summer 2012. During this time, I wrote copy for email marketing sends and advertising placements, and created competitive analyses that I presented to the Nickelodeon Games Group marketing team on a weekly basis.

Nickelodeon

Marketing Intern, Nickelodeon Games Group

I solved computer software and hardware issues for the Emerson College students and staff--including internet connectivity problems, account maintenance, and computer malfunctions. I walked clients through various complicated processes over the phone, and created and assigned work orders for issues needing further work. I also taught Adobe Photoshop and Indesign classes, which were available for free to all Emerson students. 

(promoted from Lab Assistant)

I.T. Help Desk Technician

I was a marketing intern for Nickelodeon Virtual Worlds, which managed Neopets, Petpet Park, and Monkey Quest. I would perform daily checks of marketing creative to ensure banner ads were on schedule, and create custom gaming and sponsorship ideas for potential clients. In addition, I tracked and analyzed banner click through rate performance to improve implementation strategy.

Maddy Wojdak