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Maddy Ross
People Leader at Vanguard
Maddy Ross is a UX Research Manager at Vanguard, based in Newtown Square, Pennsylvania. With a background in Anthropology, she has developed a strong passion for understanding human needs and behaviors, which informs her approach to user experience research. Maddy emphasizes a user-centered methodology and is adept at integrating flexibility into the design process.
Her professional experience includes:
- Senior Lead UX Specialist at GfK (July 2017 - June 2018)
- Lead UX Specialist at GfK (June 2016 - July 2017)
- UX Specialist at GfK (October 2014 - June 2016)
- UX Researcher at GfK (August 2014 - October 2014)
Maddy excels in communicating research processes and fostering collaboration among stakeholders to enhance the user experience of digital and physical products. Her specialties include mixed method approaches, contextual research, in-depth interviewing, and heuristic UX assessment.1