Colgate University

CEA Florence Center

Senior Account Executive at Snap Inc.

• Develop partnerships and lead strategy for the Social vertical, managing large global clients like Meta, Bumble, Pinterest and Headspace. Previously managed FinTech & Tech accounts.

• Guide advertisers in achieving goals: App growth marketing, Web sales, awareness, and consideration. Present data-backed recommendations to help them better hit KPIs and expand revenue: launch and scale direct response marketing efforts; broaden partnership scope to devise and execute holistic approaches to effectively reach new audiences, improve consideration, and acquire and retain customers.

Snap Inc.

Senior Account Executive

Account Executive

Senior Account Manager

Account Manager

•	Grew relationships and executed multi-platform partnerships with advertisers through marketing pitches, education on Marie Claire’s value proposition, and campaign consultation. 
•	Connected with clients to understand their goals and devised creative, insight-driven marketing campaigns.
•	Wrote proposals and designed presentations to convey Marie Claire’s mission and recommended program opportunities; created campaign recaps with highlights and future enhancements. 
•	Guided and activated integrated marketing programs: communicated regularly with internal and external teams; oversaw the production process; managed timelines and deliverables. 
•	Collaborated with the sales team, editors, advertisers, agencies, and vendors to plan and execute cross-platform campaigns including print and digital content, tentpole and local events, influencer programs, and sweepstakes.

Marie Claire

Integrated Marketing Manager

Integrated Marketing Coordinator

•	Supported two teams of eight people, balancing multiple deadlines to assist with sales and marketing projects.
•	Assisted Sales Managers and Directors in responding to requests for information and preparing for client meetings: conducted market research; prepared detailed reports about advertisers; created external site-specific presentations.  
•	Designed marketing presentations for monthly internal meetings: collected and organized research to effectively highlight our sites’ strengths and capabilities, relevant programs, and editorial franchises.

Hearst Digital Media

Sales/Marketing Assistant 

•	Managed multiple cases and collaborated with lawyers to build an adequate defense for each client.
•	Conducted research, located and interviewed witnesses and other pertinent individuals, and prepared detailed reports to convey key findings to justice officials.

The Legal Aid Society

Investigative Intern

•	Conducted in-depth, issue based research; prepared research summaries; created content for the website and social media accounts to raise awareness on key issues, promote the organization’s achievements, and engage its supporters.

Maddy DeGenova