Maddie Eggers

Maddie Eggers is an accomplished brand and talent marketer with a focus on revenue-generating brand partnerships, talent management, and brand sponsorship integration. She excels in devising and executing experiential activations, cultivating partnerships, and managing deals. Her expertise extends to content development and distribution, with an impressive portfolio of successful partnerships involving high-profile collaborations like Megan Thee Stallion x Nike, Megan Thee Stallion x Coach, and more. Maddie played a pivotal role in launching NBCU's groundbreaking Creator Accelerator program. Maddie's educational background includes a Bachelor's degree with a major in Sociology and a minor in Film Studies from Dickinson College, along with studies at the School of the Holy Child. Throughout her career, Maddie has held key positions at renowned organizations such as the Creative Artists Agency, NBCUniversal, Roc Nation, and Momentum Worldwide, showcasing her versatility and industry acumen. Her diverse experience ranges from brand partnerships and music marketing to strategic initiatives and talent management, demonstrating a deep understanding of the entertainment and marketing landscape.