Mac Smith

Mac Smith is a seasoned professional with a diverse background in user research, market research, and data science.

With a Ph.D. and M.A. in Psychology focusing on Applied Cognition and Human Factors from George Mason University, Mac has a strong academic foundation.

Additionally, Mac holds a B.S. in Psychology from Old Dominion University, showcasing a comprehensive educational background.

Further enhancing their skills, Mac has pursued certificates in Data Science, Marketing Management, and Graphic Design from reputable institutions like UC Berkeley and Foothill College.

Mac has a rich work history, having held significant positions at esteemed organizations such as Google, X (the moonshot factory), and Microsoft.

At Google, Mac's leadership roles included Head of Research, Insights + Innovation, Head of Cross Portfolio Research in Search & Assistant, and Head of User Research in Core Search Product, demonstrating a track record of success in driving research strategies.

Prior to Google, Mac contributed to innovative projects at X, the moonshot factory, in roles such as Senior Staff User Researcher and Senior UX Researcher, highlighting a strong background in cutting-edge research and development.

Moreover, Mac has practical experience in user experience design and usability research from roles at Microsoft, User Centric, Inc., and Motorola, showcasing a versatile skill set across different industries.

With a focus on leading research teams to blend user insights, market trends, and data analytics, Mac's expertise lies in informing product strategies and delivering innovative solutions to a global customer base.

Mac Smith's career journey reflects a deep commitment to research and innovation, making them a valuable asset in the fields of user experience, market research, and data-driven decision-making.