Maarten Masschelein

Maarten Masschelein is the Co-Founder and CEO of Soda, a company dedicated to enhancing data quality and transparency for organizations. He has held this position since November 2018. Under his leadership, Soda aims to empower data teams by providing tools that help identify and resolve data issues early, thereby preventing disruptions in business operations caused by unreliable data.123

Education and Background

Masschelein studied at Vlerick Business School from 2005 to 2010, furthering his education with certifications in data management and fintech from the EDM Council and the Massachusetts Institute of Technology.1

Professional Experience

Before founding Soda, Masschelein accumulated over a decade of experience in data management, which inspired him to create a solution that addresses common challenges faced by data teams. His work focuses on building trust in data through innovative monitoring and quality assurance practices.245

Vision for Soda

Soda's mission is centered on preventing "bad data" from disrupting good business, emphasizing the importance of trust and transparency within data teams. This vision stems from Masschelein's own experiences working with data, where he witnessed the challenges posed by poor data quality firsthand.23