Maarten Hoekstra

Maarten Hoekstra is a Product & Business Development professional at Apple. He joined the company in September 2021 and is currently based in Amsterdam, Netherlands.234

Professional Background

Hoekstra brings extensive experience to his role at Apple, with a career spanning over 15 years in various industries:

• Music Streaming: Prior to joining Apple, Hoekstra served as the Chief Commercial Officer at Primephonic, a classical music streaming service.67
• FMCG: He has experience in the Fast-Moving Consumer Goods sector.
• Renewable Energy: Hoekstra has also worked in the renewable energy industry.2

Role at Apple

As Head of Product and Business Development, Hoekstra is likely involved in:

• Identifying and creating new commercial models for Apple products and services
• Collaborating with regional partner managers and sales executives
• Strategic planning and development
• Results-driven partner management
• Contract negotiations1

Recent Projects

Hoekstra has been involved in the development and promotion of Apple Music Classical. In November 2023, he shared an announcement about the introduction of Apple Music Classical designed specifically for iPad, highlighting its features such as:

• The world's largest classical music catalog
• A powerful and intuitive search feature5

This involvement suggests that Hoekstra plays a significant role in Apple's music streaming initiatives, particularly in the classical music space.

Maarten Hoekstra's diverse background in music streaming, FMCG, and renewable energy, combined with his current position at Apple, indicates that he is a results-oriented commercial and product leader with a broad range of experience in various industries.