M. Elan Bair

Elan Bair is a seasoned digital strategist and value consultant with extensive experience in customer transformation and digital marketing. He worked as the Principal Digital Strategist and Value Consultant for Customer Transformation at Sitecore from September 2013 to November 2022, based remotely in the Austin, Texas Metropolitan Area.1

In his role at Sitecore, Elan:

• Collaborated with sales teams, partners, and global clients to identify and maximize the value of software investment decisions
• Guided customers in assessing digital maturity, strategizing, and optimizing customer experience programs
• Assisted global brands across various industries in creating digital transformation and omnichannel engagement plans
• Developed thought leadership content focused on industry perspectives and digital transformation strategies

Some notable achievements during his time at Sitecore include:

• Helping L'Oreal's Redken brand implement personalization campaigns, resulting in a 23% conversion lift
• Developing a digital roadmap for Chick-fil-A that led to a 44% increase in menu views and a 16% increase in catering orders
• Assisting the University of Pittsburgh Medical Center in increasing next-day scheduling by 33% during the COVID-19 emergency
• Implementing location-based personalization for Comcast and Dollywood, resulting in 25-30% lifts in conversions and sales

Prior to his role at Sitecore, Elan held several leadership positions, including:

• Managing Director at Bair & Associates (2007-2013)
• Director of Strategy at Isobar (2004-2007)
• Various strategy, marketing, and operations roles from 1986 to 1994

Elan's career demonstrates a strong focus on digital strategy, customer experience optimization, and business transformation across multiple industries.1