Kyiv-Mohyla Business School

Digital Marketing Institute

Free Journalism School

Microsoft Office SharePoint Server 2010, Configuration training

Перспектива XXI век (Kiev, Ukraine)

Microsoft Office SharePoint Server 2007, Configuration training

The institute of Humanities

EKO 198

Head of Business Unit at Skelia

As the Marketing Director at Edvantis, I play a primary role in shaping our marketing strategy and positioning the company as a trusted partner in the tech industry. A significant part of my responsibilities involves developing and implementing digital marketing strategies to drive to company's growth. Market research and competitive analysis are part of staying ahead in the industry, so I lead initiatives to ensure that our customer-centric marketing efforts resonate with our target audience.

At Edvantis, we don't just focus on coding, we strive to anticipate all the pitfalls and create high-quality products. This approach expresses our commitment to delivering exceptional value to our clients.

Currently, I am focused on building strong partnerships that will drive mutual success. Join me in this mission!

Edvantis

Marketing Director

Following a merge of pwrteams and Nortal group, I drove the Nortal brand promotion in Poland and Ukraine. Nortal is a leading digital transformation company. Combining the unique experience of transforming Estonia into a digital leader and creating change in businesses with a strategic approach and data-driven technology, our vision is to deliver the future. Seamlessly. Nortal operates from 18 offices in 10 countries and employs 1000+ specialists who carry out high-impact projects across Europe, the Nordics, the GCC region and the U.S.

Nortal

Head of Marketing, Nortal Ukraine and Poland

«Допомога 2022» (DOPOMOGA 2022)

Volunteer

Defining and deploying pwrteams marketing strategy including overall corporate positioning, brand architecture and service marketing strategy for all global locations and developing Nortal Employer Brand in Ukraine and Poland.
- Leading and coaching the Marketing Team and managing the day-to-day activities of the department.
- Implementing innovative lead generation programs that drive profitability and increase market share
- Applying key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends

pwrteams

Head of Group Marketing & Market Development

Creating strategic business partnerships and driving new revenue sources for pwrteams, an international leader in building cross-border IT and engineering organizations and affiliate companies in Eastern Europe.

Head Of Business Unit

- Defining and deploying Skelia's marketing strategy including overall corporate positioning, brand architecture and service marketing strategy.
- Leading and coaching the Marketing Team and managing the day-to-day activities of the department.
- Implementing innovative lead generation programs that drive profitability and increase market share
- Applying key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends

Head Of Marketing

I conduct the following classes: Marketing Strategy Development, Lean Marketing, Brand Management, Corporate Communications, Corporate Reputation, Recruiting Marketing, Corporate Culture, Event Management, Visual Communication, Financial Planning and Budgeting in Marketing, Project Management in Marketing

Marketing & HR Business Schools and Conferences

Lecturer and Speaker (Marketing, Employer Branding, Event Management, Corporate Culture)

Full responsibility for the development and direction of all Employee Relations & Employer Branding programs and functions across all levels of the organization to ensure effective positioning of ELEKS as an employer of choice.
Core functions: corporate communications, event management, CSR, employee surveys and feedback management,  employees motivational activities, wellbeing activities.
Core leadership activities: management and coordination of team of ER specialists in 4 regions, strategical planning, budgeting, team KPIs development & tracking of efficiency.
Key Projects Completed:
- Successfully launched a new direction (Employee Relations) at the company
- Relaunched internal communication system (new media created, new channels started to be used etc.)
- Developed & launched a complex system of internal events accordingly to corporate mission & values
- Developed from the scratch and successfully launched a Corporate Feedback & Improvements System
- Under my management corporate brand book was created
- Launch of complex one-year SCR program. This program won the “Business That Change the Country” all-Ukrainian CSR Award with the project  “Touch the Great – IT innovations to help the children with visual impairment (3D printed theatre for blind people)
- Relaunched corporate Instagram Account that won 1-st prize at Ukrainian Corporate Media Contest.

ELEKS

Head of Employee Relations

Full responsibility for internal and external communications and branding of the company, inclusive but not limited to:
•	Internal and external news, articles, newsletters, leaflets, brochures, press-releases, etc.
•	Organization and preparation of internal and external events 
•	Infopulse.com development and administration
•	Infopulse Intranet development and administration
•	Brand-management
•	Promotion in Social Medias (FB, Twitter, Linked-in, Habrahabr), etc.
•	Management of PR team (specialists with 100% assignments and freelancers)
Key Projects Completed:
•	Set-up of key internal and external communication processes in the company
•	Complete rebranding of Infopulse (full responsibility of new brand launch, inclusive corporate values creation, new visual identity, implementation of new brand, etc.)
•	Infopulse.com (3 redesigns completed and implemented, preparation and update of 80% content for the web-site inclusive description of services, key corporate advantages, career division at web-site, etc.).
•	Scope of activities related to promotion of one of the key Infopulse products (web-site creation, 3 redesigns of the web-site completed, preparation for the industry events, etc.)
•	Creation of architecture and further development of intranet site for Infopulse partner

Infopulse

Head of Corporate Communications (B2B & B2E & B2C)( Marketing/PR/Communications)

Responsible for all administrative processes in ITO department (250+ employees), inclusive but not limited to:
•	Constant work to reduce routine administrative duties of employees via automation of reporting and operational activities
•	Preparation of Time Tracking, Payroll, Invoice, Workload, and other reporting for 200+ people in the department 
•	Internal communications (news, newsletters, announcements, hall of fame), preparation of events.
•	Documentation of processes, writing of policies
•	Client visits preparation
•	Work permit and visa’s preparation, relocation process development 
•	Providing sightseeing for guests, etc.
Key Projects Completed:
•	Creation and development of complex reporting system for financial and administrative data
•	Creation and development of ITO Group Resource Assessment Program, inclusive description of skills and competence dictionaries, GRA database architecture and realization, etc.
•	Intranet development
•	Wiki Library creation, etc.

Administrator of IT Operation Services dep.

•	Teaching English and French
•	Copy-writing
•	Part-time work as assistant
•	Own courses of English and French
•	Own methodic of teaching based on NLP

Liubov Rudneva