Northwestern University

Boston University Questrom School of Business

Leader and Coach Helping Media Organizations Achieve Audacious Goals and Grow Profitably in Competitive Environments 🎯

Montclair, New Jersey, United States

The Facebook Accelerator Program, a part of the ambitious and impactful Facebook Journalism Project, is a three-month program aimed at addressing reader and subscription revenue challenges facing local news organizations. Accelerator programs bring news organizations together to innovate; learn from one another; and collaboratively develop strategies to improve their business both on and off Facebook. Each Accelerator program has three key objectives: 1) Facilitate Collaboration Among Publishers, 2) Scale Shared Lessons, and 3) Build Sustainability.

New Leaf Media LLC

Revenue Accelerator Coach

Lynne Brennen founded New Leaf Media LLC in 2012, a consulting firm dedicated to helping media organizations drive revenue and growth.  New Leaf Media seeks to provide news organizations with the confidence and action plans needed to succeed in a changing media environment.

Consultant & Coach

Red Root Marketing helps local businesses connect with their customers in a deep and meaningful way. Our mission is to inspire and empower our clients to engage with their audience through innovative social media marketing and business strategy that is scoped, scaled and priced to meet the needs of local entrepreneurs. Do your customers know how awesome you are? Let Red Root help you tell your story. #GrowWithRedRoot

Red Root Marketing

Managing Partner

Responsible for the strength and growth of circulation and sales of Dow Jones’s consumer products across all print and digital platforms - The Wall Street Journal, Barron’s, MarketWatch and Smart Money brands.  Led consumer strategy and marketing team’s launch of over ten new products in past three years, including WSJ and Barron’s on mobile devices, vertical Wall Street Journal Professional and CFO products, WSJ Social app, and WSJ Weekend.  In tandem with new device growth, rejuvenated growth in core WSJ print and online businesses.

Dow Jones

Senior Vice President, Circulation Marketing

Led direct marketing strategy and team of marketers to exceed circulation and financial targets by optimizing and prioritizing sales channels and segments.  Responsible for consumer marketing budget of $80million and revenues exceeding $600million.  Motivated, developed and retained high performing team to deliver strong results and maintain fiscal health during the secular shift from print to online.

Responsible for database marketing efforts central to accomplishing national marketing goals.  Developed processes and systems to support implementation of growth strategy.  Transformed a transactional database into a dynamic information source for marketing reporting, analytics and insights.

Architect of seminal research to inform Times’ national expansion strategy – loyalty segmentation, pricing and market sizing analytics, look-alike targeting and customer care framework.  Presented research findings to successfully advocate for strategy across the organization.

The New York Times

Managing Director

Presented advertising effectiveness research results to outdoor media clients in support of sales efforts.  Designed research methodology to accurately survey advertising recall for “brand train” media buys in New York subway cars and large scale projection advertising venues.

Gannett Outdoor Media

Director

Managed and delivered strategic research and planning projects for to blue chip firms like P&G, Kraft Foods, AT&T and American Express.  Research methodologies included conjoint analysis, attitude and usage, concept testing, qualitative.