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Lynn Kenny
Acting Key Attendee Success Team Lead
Professional Background
Lynn Kenny is a highly experienced Marketing Manager with an impressive portfolio in the hospitality industry. With a robust foundation in marketing strategies capped by a Master’s Degree in Marketing from UCD Michael Smurfit Graduate Business School, Lynn has mastered various marketing techniques including Google AdWords, email marketing, Customer Relationship Management (CRM), event management, and social media management. Lynn’s career trajectory reflects a relentless pursuit of excellence and a deep understanding of the nuances of brand management and customer engagement.
Lynn began her career with significant roles at Web Summit, showing versatility and leadership in her capacity as the Acting Key Attendee Success Team Lead. In this position, Lynn spearheaded initiatives to enhance attendee experience and brand presence, ensuring that the Web Summit created lasting impressions on attendees. Prior to this role, she served as a Senior Key Attendee Success Associate, where she contributed to innovative strategies that maximized attendee satisfaction, aligning closely with the company’s ambitious growth objectives.
Before her tenure at Web Summit, Lynn cultivated her skills in speaker success roles, progressing from Speaker Success Coordinator to Senior Speaker Success Coordinator. Her diligent work in these positions underscored her ability to manage high-stakes logistics and coordinate efforts with speakers to ensure seamless event execution, earning recognition for her attention to detail and operational efficiency.
Lynn’s marketing expertise is bolstered by her previous experience as the Marketing and Recruitment Manager at MEET NYC, where she successfully blended her marketing acumen with recruitment strategies to boost event participation and stakeholder engagement. Her role involved not just the oversight of marketing campaigns but also an intricate understanding of market dynamics in the ever-evolving events sector.
Her diverse experiences also include positions such as Events Coordinator at Xena Productions, where she planned and executed multiple successful events, and Brand Ambassador roles at BACKUP Agency, Giraffe The Agency, and Raw Marketing & Events, where she actively promoted brands and fostered relationships between companies and their consumer base.
Education and Achievements
Lynn Kenny’s educational background is equally commendable, marked by distinguished academic achievements. She completed her high school education at Loreto Abbey Dalkey, a foundation that nurtured her academic pursuits and leadership potential.
She then advanced her education at the Dún Laoghaire Institute of Art, Design and Technology, where she earned a Bachelor’s Degree in Entrepreneurship and Management, graduating with First Class Honours (1.1). This early academic achievement set the stage for a career steeped in marketing innovation and strategic management.
Lynn continued her academic journey by pursuing a Master’s Degree in Marketing at UCD Michael Smurfit Graduate Business School, where she earned a degree with Second Class Honours (2.1). This postgraduate education not only solidified her understanding of marketing principles but also equipped her with up-to-date industry insights enabling her to adapt to the challenges of the marketing field effectively.
Throughout her career, Lynn has continually broadened her skill set, encompassing critical areas of marketing that are essential in today’s digital-centric world. As a strong marketing professional, her competencies in Google Ads, CRM systems, and strategic event management clearly showcase her ability to drive marketing campaigns that resonate with target audiences.
Achievements
Lynn's accomplishments reflect her dedication to the marketing profession and her pivotal role in the growth of the organizations she has been part of. At Web Summit, her leadership as the Acting Key Attendee Success Team Lead highlighted her capability in not just implementing successful marketing strategies but also in cultivating a memorable experience for attendees, which is crucial in the competitive hospitality sector.
Her significant contributions have made her a key figure in driving brand recognition and affinity, showcasing her profound understanding of the intersection between marketing and customer relationship management. By leveraging data and analytics, Lynn adeptly tailors marketing efforts to align with the aspirations and needs of the audience, creating campaigns that are both impactful and engaging.
In her previous roles, whether managing marketing strategies at MEET NYC or coordinating speakers for high-profile events at Web Summit, Lynn has consistently demonstrated a talent for project management and stakeholder management, helping to build community and engagement around the brands she represents.
Overall, Lynn Kenny exemplifies a professional who merges expert marketing knowledge with practical experience in the hospitality industry, continuing to innovate and inspire through her work. Her journey through various roles across diverse organizations reflects her resilience and adaptability in a fast-paced environment. As she continues to evolve in her career, she remains committed to elevating brand strategies and enhancing customer experiences in the marketing landscape.