Malaysian Institute Of Art

Assistant Vice President at DBS Bank

Visa

Digital Engagement & Media Partnership Lead, SG | MY | TH

Working closely with 5 countries to drive digital acquisition and engagement across retail and Treasures.

DBS Bank

Assistant Vice President

• Led, managed and executed marketing activities for credit cards, personal loans and digital payment from strategic planning to go to market execution.
• Planned and built the always on SEM campaign for all cards pages and online acquisition campaigns.
• Drove online acquisition numbers by monitoring the conversion funnel report from Adobe omniture to cards approval reports.
• Leveraged on customer, web and media data to help maneuver and plan product campaigns, as well as optimization throughout the campaign.
• Created processes with Creative agency, digital agency and media agency to ensure smooth and happy agency/ client relationship as I believe in treating agency as partners than vendors.
• Started and implemented pay per performance marketing to bring ROI to all marketing campaigns.
• Apart from digital efforts, managed and deployed high end events with VOYAGE customers, occasional pop up stores and VIP suite management for major concerts.

OCBC Bank

Key Responsibilities:
• Developed and executed an integrated marketing campaign) which includes on-ground and social activation. 
• Developed always on social and content strategy for clients, managed and executed the always on content for clients
• Managing a team and ensuring projects smoothly, and with the outcome of moving the needle for our current clients’ businesses as well as business development. 
• Key team member in pitches and new business initiatives, from strategic planning, right up to pitch presentations.

Key Clients:
- F&N Singapore
- Republic of Navy Singapore
- Uniqlo Singapore

Isobar

Senior Account Manager

Key Responsibilities:
• Part of the key Account management team, managing Singapore Tourism Board business locally and regionally. 
• Worked closely with other agencies to develop integrated marketing campaigns that runs from 1 month to 1 year.
• Developed campaign ideas based on the market insights and strategy of each markets (including Indonesia, Malaysia, Thailand, Vietnam, India, China and Phillipines.)
• Effectively executed and integrated the content strategy across all markets. Developed social strategy that worked for each markets.
• Managed in market agencies to ensure that the ideas were localised smoothly and to ensure alignment between HQ and local agencies.

Other clients include IHG.

XM Asia Pacific

Account Manager

Key Responsibilities:
• One of the key members to assist the founders of the agency to start the agency.
• Assisted the senior management in developing and implementing the monthly account planning and activities
• Provide guidance to and be a mentor for the junior staff and interns
• Manage Social media pages including creating monthly social calendar, community management and conceptualising adhoc social activations. 
• Manage digital campaigns including developing website, CMS revamp, e-commerce sites to monthly analytics reporting.

Key Clients:
- P1 4G telco
- RHB bank
- 7-eleven
- Royal Selangor
- Johnsons & Johnsons

FutureLab Asia

Senior Account Executive

Key responsibilities:
> Managing several key accounts including local clients and global clients
> Developing integrated marketing campaigns, with more focus on using digital media and on-ground acivation ideas. 
> Executing campaign deployments from briefing into creatives to launching it to market. 

Key Clients:
- Pepsico
( Gold Effies Award for the ‘Pepsi Longest Football
Dribble’ Campaign. Reference video: http://vimeo.com/260018362.) 
- Citibank
- AirAsia
- MINI
- HP

Lynn Hoi