Lynette Xanders

Lynette Xanders is a seasoned brand strategist, speaker, and coach with over 25 years of experience in helping businesses and brands flourish.12 She is the CEO and Chief Strategist of Wild Alchemy, a company she founded to provide strategic consulting, workshops, and keynote speaking services.24

Professional Background

Lynette's expertise lies at the intersection of brand strategy, organizational culture, and customer experience. She has worked with numerous global brands, including Nike, Starbucks, and Adidas, helping them solve complex problems and create long-lasting, systemic solutions.2 Her approach, which she calls "Wild Alchemy," focuses on transforming average businesses into something extraordinary.1

Services Offered

As a Coach at the Intersection of Business and Life for Creatives, Lynette offers:

1. Keynote speaking
2. Team workshops and retreats
3. Strategic business consulting
4. One-on-one coaching
5. Brand research and strategy1

Her workshops and speaking engagements cover topics such as creative momentum, writing effective briefs, improving brainstorming, and personal branding.2

Methodology

Lynette's methodology emphasizes "10-degree shifts" - small changes that can lead to significant improvements in business performance.1 She combines qualitative research, creative thinking, and strategic planning to help businesses align their brand, culture, and customer experience.3

Experience and Clientele

With a career spanning over two decades, Lynette has worked with a diverse range of clients, from non-profits to Fortune 500 companies.2 She has been a contract creative qualitative planner, brand strategist, and cultural therapist for various companies and agencies.2 Her approach has helped businesses meet ambitious goals, such as a wine brand that achieved its 5-year objectives within the first 6 months of launch.2

Lynette Xanders is based in Tucson, Arizona, and continues to offer her services through her company Wild Alchemy and as an independent coach and speaker.25