Lynette Chen

Lynette Chen is a results-oriented professional with a strong focus on enhancing user experience. She excels in leveraging data to pinpoint customer pain points and works collaboratively with multifunctional teams to execute her recommendations. Lynette thrives on the analytical and creative aspects of problem-solving and data storytelling. Her leadership style is characterized by a commitment to diversity, innovative thinking, and a culture that fosters experimentation for groundbreaking ideas.

Lynette's academic background includes an MBA from Northwestern University's Kellogg School of Management, where she also focused on Economics and Integrated Marketing Communications. She furthered her education at Peking University, studying Chinese, History, and Economics, and previously attended Hong Kong International School.

Throughout her professional journey, Lynette has held key roles in renowned organizations. She was a Product Operations Manager at Google and Co-Founder of Try Maple. Her experience also encompasses managerial positions at Hero Digital, LLC, and MaassMedia, LLC, where she served as a Senior Analytics Consultant and Manager. Furthermore, she honed her analytical skills at FCB Global as a Senior Analyst and Strategic Analyst. Lynette's career trajectory includes valuable internships at WMS Gaming, Draftfcb, and Groupon, where she gained hands-on experience in market research, strategic analytics, and B2B marketing.