Lyndsey Simpson

Lyndsey Simpson is the founder and CEO of 55/Redefined, a company she established in 2021 to champion age diversity in the workplace and address ageism.13 Here's a comprehensive overview of her background and achievements:

Professional Background

Lyndsey Simpson is a serial entrepreneur with a history of success in the business world. Before founding 55/Redefined, she had experience in various sectors:

• She worked in her father's butcher shop and post office early in her career.2
• She held a position as a business development director at Barclays.1
• She ran a large recruitment and HR outsourcing company.1
• In 2008, she was a first-time entrepreneur at The Curve Group, facing challenges during the recession.1

55/Redefined

Simpson founded 55/Redefined after recognizing a gap in the market for a brand that caters to the "bet-your-ass-I-can" over-50s demographic.3 The company consists of three main branches:

1. Life/Redefined: A consumer lifestyle site with an audience of over 125,000 over-50s globally.3
2. Work/Redefined: Helps businesses attract, grow, and engage over-50s talent and consumers.3
3. Jobs/Redefined: An age-diverse jobs and talent marketplace for over-50s.1

Achievements and Recognition

Lyndsey Simpson has received several accolades for her work:

• Recognized in the 'UK's Top 35 Businesswomen' by Management Today and The Sunday Times.3
• Named one of the 'UK's 50 Most Inspirational Female Entrepreneurs'.3
• Shortlisted for the Veuve Clicquot Bold Future Award.13

Business Philosophy

Simpson is passionate about:

• Shaking things up for the benefit of customers.4
• Campaigning against ageism and removing discrimination from all areas of life.5
• Creating solutions that serve the needs of real people and companies.1
• Finding "Ikigai," a Japanese concept of combining what you're good at, what you love, what the world needs, and what you can be paid for.1

Current Focus

As of 2024, Lyndsey Simpson is working on:

• Launching a new software-as-a-service (SaaS) solution to empower people in midlife and help them plan for the next phase of their working life.1
• Expanding 55/Redefined into new international markets.1
• Continuing to advocate for age diversity in the workplace and challenging misconceptions about over-50s.2

Lyndsey Simpson's LinkedIn username is lyndsey-simpson-045b034, as mentioned in the query.4