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Lyn Midcap
Manager, Global Partnerships at Legends
Professional Background
Lyn Midcap has built an impressive career in sports marketing and partnership management, showcasing a deep commitment to excellence and innovation in various roles throughout her professional journey. Currently, she serves as the Manager of Global Partnerships at Legends, where she leverages her extensive experience in building and maintaining strong partnerships within the sports industry. In this position, Lyn plays a pivotal role in developing strategic alliances that enhance the visibility and engagement of client brands across multiple platforms.
Before her current role at Legends, Lyn cultivated her skills at 160over90, where she held multiple positions including Senior Account Executive and Account Manager. During her tenure, she was instrumental in executing successful brand campaigns and fostering long-lasting relationships with clients, demonstrating her ability to connect brands with their target audiences effectively. Lyn’s expertise in partnership marketing also shined during her time with the Washington Football Team, where she worked in various roles including Partnership Marketing Manager. Here, she was responsible for creating and implementing marketing strategies that maximized revenue opportunities and engagement with fans.
In addition to her extensive experience in sports marketing, Lyn has also contributed her talents to George Mason University, where she interned in the Office of Alumni Relations as a Major Events Intern and gained practical experience as a Fitness Attendant within the university's recreation department. These foundational roles allowed her to understand the intricacies of event planning and fitness management, further honed her organizational skills, and deepened her passion for the recreation and health sectors.
Education and Achievements
Lyn's educational journey began at Easton High School, where she laid a strong academic foundation. She continued her studies at George Mason University, earning a degree in Recreation, Health and Tourism with a focus on Sport and Fitness Administration/Management. This specialization provided her with comprehensive knowledge about health management, sports administration, and effective marketing strategies, which she has applied successfully throughout her career.
Lyn's academic background not only enriched her professional qualifications but also fueled her passion for promoting healthy lifestyles and encouraging sports participation. With her academic insights, she was well-prepared to step into the dynamic world of sports marketing and partnership management, where she has consistently demonstrated her capability to influence positive outcomes for her organizations.
Notable Achievements
Throughout her career, Lyn has achieved several notable accomplishments that underscore her expertise and dedication to her field. At Legends, her strategic contributions to global partnerships have fostered unprecedented opportunities for clients, setting new benchmarks for success in partnership engagement and collaboration.
At 160over90, Lyn’s work led to heightened brand visibility and ROI for her clients. This included developing campaigns and promotional strategies that aligned with client objectives, ultimately driving engagement and increasing market share.
Furthermore, while working with the Washington Football Team, Lyn was recognized for her impactful marketing initiatives that engaged fans and enhanced the overall game-day experience. Her role as Partnership Marketing Manager required not only creativity but also a keen understanding of market trends and fan behavior, which she skillfully navigated to achieve outstanding results.
In summary, Lyn Midcap’s dynamic career reflects her dedication to excellence in sports marketing and partnership management. With a strong educational background from George Mason University and a wealth of professional experience, Lyn is a respected professional in her field, known for her ability to forge meaningful connections and drive successful marketing initiatives.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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