Lyle Yetman

Lyle Yetman is a seasoned creative professional with extensive experience in the advertising industry. He currently serves as the Creative Director at Butler, Shine, Stern & Partners (BSSP).24

Career Highlights

BSSP Experience:: At BSSP, Yetman has been the creative director for several high-profile clients. He has led creative efforts for MINI for six years and has also managed accounts for YP.com, Chipotle, El Pollo Loco, Google, Espolon, and Peet's Coffee.2

Previous Roles:: Before his current position, Yetman had a significant tenure at McKinney:

• He joined McKinney as a Group Creative Director in November 2015.13
• During his time at McKinney, he oversaw creative work for ESPN and Little Caesars.7
• In July 2022, Yetman was promoted to Executive Creative Director at McKinney.8

Background and Skills

Yetman's career in advertising spans over 19 years, during which he has developed a diverse skill set.7 His experience includes:

• Copywriting: He started his career at BSSP as a copywriter before advancing to creative director roles.5
• Award-winning work: At BSSP, Yetman contributed to award-winning campaigns for brands such as MINI, Priceline, and DraftKings.com.5

Education

Yetman holds a Master's degree, which he obtained between 2002 and 2004.6

Throughout his career, Lyle Yetman has demonstrated a strong ability to lead creative teams and develop innovative campaigns for a wide range of notable brands across different industries.