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Lydia Sum
Senior Strategic Analyst at FCB Chicago
Lydia Sum is a University of Chicago alumna from the Class of 2019, with a background in Public Policy and Psychology.
She is deeply interested in marketing and advertising, specializing in social and brand strategy with a strong emphasis on data-driven decision-making.
Lydia excels in finding innovative solutions for brands and enjoys crafting compelling narratives through insights derived from data analysis.
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Location
Chicago, Illinois
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"Time is the only commodity."
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Principal | Global Retail & Consumer Experience Practice Leader at Gensler | Retail Influencer | Futurist | Keynote Speaker
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See who you know in common with Lydia