Lydia Goshorn is a highly experienced professional with an impressive academic background. She holds a Bachelor of Business Administration degree in Marketing and Management from the University of Michigan-Dearborn. Lydia has spent most of her career at Ipsos, where she has held various roles such as Senior Research Manager and Director of Ipsos Loyalty in North America. She also worked as a Research Specialist and a Research Associate at J.D. Power before joining Ipsos. Lydia is dedicated to using her research skills to drive better business outcomes and customer experiences.