Lydia Barrett

Lydia Barrett is an experienced pharmaceutical marketing professional currently serving as the Director of US Payer Marketing at Alexion Pharmaceuticals, Inc.12 With a career spanning over a decade in the pharmaceutical industry, Lydia has developed expertise in various aspects of marketing, particularly in market access, strategy, and value proposition development.

Career Progression

Lydia's career in pharmaceuticals has been marked by progressive roles in marketing and strategy:

• Alexion Pharmaceuticals: Currently Director of US Payer Marketing (since May 2021)2
• Astellas Pharma US:
  • Assistant Director, Value, Strategy & Access Solutions (Oncology)
  • Senior Marketing Manager, US Oncology Marketing2
• Shire: Senior Marketing Manager, US Hematology2
• Baxalta: Marketing Manager, Global Hematology2
• Baxter International Inc.: Held various roles including Territory Business Manager in Immunology and Marketing Manager in Payer/Channel Marketing2

Key Responsibilities and Achievements

In her current role at Alexion, Lydia:

• Leads US market access for Alexion's largest franchise in neurology
• Developed payer and channel launch strategies for ULTOMIRIS gMG
• Manages pre- and post-launch access KPIs2

Previously, at Astellas, she:

• Led US market access for PADCEV in oncology
• Developed and implemented payer/IDN launch strategies
• Managed cross-functional Patient Working Group, earning a president's "Value in Action" award2

Education

Lydia holds an MBA with a focus on Healthcare, Marketing, and Strategy from Northwestern University's Kellogg School of Management. She also has a Bachelor of Arts in History and Political Science from Northwestern University.2

Additional Skills

• Proficient in Spanish and Polish (native or bilingual proficiency)2
• Holds Series 7 and Series 63 licenses2

Lydia's diverse experience across multiple pharmaceutical companies and her focus on market access and payer marketing make her a valuable asset in her current role at Alexion Pharmaceuticals.