Lyda McLallen is an experienced marketing and publishing professional who has spent the last four years working in a variety of roles within the industry. With a Bachelor's degree in Communications and a minor in Arts and Culture from Simon Fraser University, she began her career interning at Robin Esrock and FAD Society, eventually working her way up to positions as a Marketing Manager at Influence Publishing and as the National Public Relations Manager at O2E Brands. Her skill set includes digital and traditional marketing, public relations, event planning, and community management.

She has worked with many organizations, including Kryton International, Vancouver Fashion Week, and The Vancouver Sun. Lyda has a passion for creating engaging and interactive campaigns that speak to an audience in a meaningful way. Her experience with small companies has honed her ability to wear many hats and thrive in challenging environments, making her an asset to any team.