Lyda Mclallen

Lyda Mclallen is the founder and Book Publisher at Talk+Tell, a book publishing and marketing company.1 With over a decade of experience in the publishing industry, Lyda established Talk+Tell to revolutionize the traditional publishing model and provide authors with innovative tools and strategies for success.1

Career Background

Before founding Talk+Tell, Lyda made a significant career shift:

1. She left her dream job in publishing to work in the corporate world.1
2. She spent 8+ years in the corporate sector, gaining valuable experience and insights.3
3. During her corporate tenure, she worked on developing a side business focused on helping authors publish their work.3

Expertise and Services

Lyda's expertise includes:

• Book Publishing: Guiding authors from manuscript to published book.1
• Marketing Strategies: Developing marketing blueprints for successful book launches and author brands.1
• Public Relations: She is recognized as a public relations specialist with a strong network of influencers in Vancouver, Canada, and internationally.2
• Brand Development: Helping authors sharpen their identity and discover their target readership.1
• Digital Media Marketing: Connecting authors with readers through various digital channels.1

Talk+Tell's Approach

Under Lyda's leadership, Talk+Tell offers:

• A service-based book publishing and marketing model.1
• Specialization in launching complete author brands.1
• Workshops on marketing and promoting books to global audiences.1
• Influencer marketing campaigns designed for long-term, sustainable relationships.1

Recognition and Impact

Lyda and Talk+Tell have received positive feedback from clients:

• Authors praise her ability to promote books efficiently and cost-effectively.1
• She is credited with helping authors increase book sales and brand awareness, particularly in the USA.1
• Clients appreciate her expertise in areas where they lack knowledge, especially in digital media and marketing for the publishing world.1

Lyda Mclallen's mission is to help authors publish books that sell while staying aligned with their goals, potentially shaping the future of the literary landscape through her innovative approach to self-publishing.4