Lupe Sanchez

Lupe Sanchez is an experienced Homebuilding professional with a track record of 16 years in strategic digital and print marketing, communications, branding, model merchandising, market research, budget management, and event planning.

With a BS in Business from the University of Southern California - Marshall School of Business, Lupe has held key positions in various organizations such as Marketing Manager at KB Home, Director of Marketing at WATT COMMUNITIES, and Owner at Cocina Primavera.

During their career, Lupe has excelled in leading and training teams, with a demonstrated ability to develop, execute, and analyze sales and marketing strategies effectively, even with limited budgets, leading to significant company growth.

As a skilled budget manager, Lupe has handled budgets of up to $50 million, achieving up to 10% reduction in monthly expenditures and implementing enterprise CRM systems to enhance lead conversion to sales.

Moreover, Lupe has previous experience in diverse roles including Project Manager at Aeries Development, Marketing and Public Relations Manager at John Laing Homes, Marketing Manager / Administrator at Pulte Homes, and Community Relations Intern at Los Angeles Dodgers.

Additionally, Lupe has a background as a Manager at The Original Cha Cha Cha, showcasing a versatile skill set and adaptability across different industries and organizations.