Luke Zelon

Luke Zelon is the founder of NXT UP Esports, a youth development program offering esports leagues, camps, and classes that teach kids important life skills through video games.4 He is now the Vice President of Media and Partnerships at Valhallan, following the acquisition of NXT UP Esports by Valhallan in October 2022.12

Under Zelon's leadership, NXT UP Esports became the largest provider of virtual youth esports camps and leagues across the United States.1 He established partnerships with influential organizations such as the Boys and Girls Clubs of America, Team Liquid, and U.S. Sports Camps.12

Zelon is described as high energy, high effort, direct, and customer-focused.5 He is based in Santa Monica, California.3 His educational background includes attending Harvard University.3

In his role at Valhallan, Zelon is expected to contribute to the company's growth and expansion in the youth esports market, leveraging his experience and connections in the industry.12