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    Luke Shelley

    Co-Founder at Central 23

    Luke Shelley is an entrepreneur and co-founder of multiple successful businesses. Here are some key details about him:

    Professional Background

    Luke Shelley is the co-founder of two main companies:

    1. Lucky Egg: A board game company that focuses on creating viral, social media-friendly games for the TikTok generation.12

    2. Central 23: A cards and gifts business that he co-founded in 2016.5

    Previously, Luke co-founded and sold Tavistock Tutors, demonstrating his track record in building and exiting businesses.3

    Entrepreneurial Approach

    Luke's business philosophy centers on:

    • Creating fun experiences for consumers
    • Focusing on brand building
    • Leveraging social media for marketing
    • Rapid product development and iteration

    Lucky Egg

    At Lucky Egg, Luke and his co-founder Marcus Ereira are:

    • Aiming to release about 20 new games per year
    • Targeting a seven-figure revenue in 2024
    • Actively manufacturing virality through social media
    • Focusing on games that stand out visually and are fun to play

    Business Partner

    Luke's primary business partner is Marcus Ereira, with whom he has co-founded both Central 23 and Lucky Egg.14

    Personal Traits

    Luke is described as having:

    • A passion for building businesses that people love
    • A focus on brand and customer experience
    • Childlike enthusiasm combined with calculated business acumen

    Luke Shelley's LinkedIn username is indeed luke-t-shelley-6323a43b, as mentioned in the query.3

    Highlights

    Jun 28 · thisismoney.co.uk
    Meet the Lucky Egg duo making board games cool for the TikTok ...
    Jul 29 · mojo-nation.com
    Lucky Egg's Luke Shelley, Albert Sowerby-Davies and Emily ...
    Lucky Egg's Luke Shelley, Albert Sowerby-Davies and Emily ...
    Oct 7 · youtube.com
    Luke Shelley & Marcus Ereira Founders of Central 23 - YouTube
    Luke Shelley & Marcus Ereira Founders of Central 23 - YouTube

    Related Questions

    What inspired Luke Shelley to start Central 23?
    How did Luke Shelley and Marcus Ereira meet?
    What are some of the most popular games from Lucky Egg?
    How does Central 23 contribute to the success of Lucky Egg?
    What challenges did Luke Shelley face when launching Lucky Egg?
    Luke Shelley
    Luke Shelley, photo 1
    Luke Shelley, photo 2
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    Location

    City of Westminster, England, United Kingdom