Luke Shelley

Luke Shelley is an entrepreneur and co-founder of multiple successful businesses. Here are some key details about him:

Professional Background

Luke Shelley is the co-founder of two main companies:

1. Lucky Egg: A board game company that focuses on creating viral, social media-friendly games for the TikTok generation.12

2. Central 23: A cards and gifts business that he co-founded in 2016.5

Previously, Luke co-founded and sold Tavistock Tutors, demonstrating his track record in building and exiting businesses.3

Entrepreneurial Approach

Luke's business philosophy centers on:

• Creating fun experiences for consumers
• Focusing on brand building
• Leveraging social media for marketing
• Rapid product development and iteration

Lucky Egg

At Lucky Egg, Luke and his co-founder Marcus Ereira are:

• Aiming to release about 20 new games per year
• Targeting a seven-figure revenue in 2024
• Actively manufacturing virality through social media
• Focusing on games that stand out visually and are fun to play

Business Partner

Luke's primary business partner is Marcus Ereira, with whom he has co-founded both Central 23 and Lucky Egg.14

Personal Traits

Luke is described as having:

• A passion for building businesses that people love
• A focus on brand and customer experience
• Childlike enthusiasm combined with calculated business acumen

Luke Shelley's LinkedIn username is indeed luke-t-shelley-6323a43b, as mentioned in the query.3