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Luke Schneider
Luke Schneider is the CEO of Refraction AI, a company focused on revolutionizing last-mile delivery through autonomous robotics technology.12 With over 25 years of experience at the intersection of transportation and technology, Schneider brings a wealth of knowledge to his role at Refraction AI.3
Background and Experience
Schneider joined Refraction AI as CEO in 2020, tasked with progressing the company's expansion plans and establishing Refraction AI as a leader in contactless delivery solutions.4 His extensive background in transportation technology includes leadership roles in car-sharing companies and other innovative transportation ventures.1
Vision and Approach
Under Schneider's leadership, Refraction AI aims to:
- Transform transportation in a practical way
- Provide safe and reliable last-mile delivery
- Dramatically reduce energy consumption and carbon footprint
- Offer delivery services at a fraction of the cost of conventional methods1
Schneider believes that the legacy automotive industry has been failing consumers for the past 40 years, and sees Refraction AI as an opportunity to leverage technology, policy changes, and evolving consumer sentiment to support better approaches to transportation.1
Refraction AI's Technology
The company's primary product is the REV-1, an autonomous delivery robot designed to operate in road margins. This approach offers advantages over sidewalk-based robots without the complexity of operating in regular traffic lanes.1
Business Strategy
Refraction AI's business model focuses on partnering with established brands rather than offering a standalone delivery service. This strategy allows the company to:
- Scale efficiently
- Remain capital-efficient
- Help partners extend their excellent customer experiences to delivery1
A notable example of this approach is Refraction AI's partnership with Chick-fil-A, which Schneider considers an outstanding representation of their business strategy.1
Luke Schneider's leadership at Refraction AI combines his extensive experience in transportation technology with a vision for cleaner, safer, and more efficient last-mile delivery solutions.25