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Luke Roback
Ad Operations Director at Inskin Media
Professional Background
Luke Roback is a seasoned advertising professional with over a decade of experience in the fast-paced industries of online display and mobile advertising. His career spans both trading desk/network and publisher-side roles, providing him with a comprehensive understanding of the digital advertising ecosystem. Luke has worked with a variety of Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs), as well as proprietary technologies and publisher ad servers, showcasing his technical proficiency and adaptability in a continuously evolving field.
Throughout his career, Luke has been instrumental in building and managing advertising products that have generated impressive revenues, reaching upwards of £7 million annually. His expertise extends beyond product management; he is also skilled in managing EMEA partner revenues and has played a crucial role in training teams on core and new product launches, as well as enhancing the functionality of existing ad products. This combination of strategic insight and technical knowledge highlights his capability to drive growth and innovation in advertising operations.
Education and Achievements
Luke's educational background laid a strong foundation for his career in advertising and technology. He completed his A-Levels in Mathematics and ICT at King Solomon High School, where he developed strong analytical and problem-solving skills. Following this, he pursued a Bachelor of Science degree in Computer Science at the renowned University of Greenwich. This academic background in computer science equips Luke with the technical knowledge necessary to navigate the complexities of digital advertising technology.
In addition to his formal education, Luke achieved a Distinction in the A+ Cisco IT Essentials course at Havering College. This certification demonstrates his commitment to understanding IT systems, further solidifying his expertise in the field of technology and advertising.
Professional Experience
Luke's professional journey has been marked by several significant roles that showcase his growth and expertise in ad operations. As the current Ad Operations Director at Inskin Media, he leads the charge in managing advertising operations and optimizing performance across various platforms. His strategic thinking and leadership skills have been essential in spearheading new initiatives that drive revenue and enhance customer satisfaction.
Prior to his current role, Luke made significant contributions as the Head of Advertising Operations at Inskin Media. In this capacity, he was responsible for overseeing the entire advertising operations process, ensuring that all activities align with the company's strategic objectives. His noteworthy leadership during this time helped the company streamline operations and achieve impressive revenue growth.
Before his tenure at Inskin Media, Luke held the position of Ad Operations Manager at Shazam, where his skills in managing advertising campaigns were put to the test. He played a critical role in pushing the boundaries of what was possible in advertising technology, continuously seeking innovative solutions that meet the demands of a rapidly shifting market.
Luke also served as a Senior Ad Operations professional at Captify, where he honed his expertise in data-driven advertising. His ability to analyze performance metrics and optimize campaigns ensured that clients received the highest return on their advertising investments.
Beginning his career as a Customer Advisor at Dixons Retail, Luke developed strong communication and customer service skills. This experience proved invaluable in his subsequent roles in advertising, where understanding client needs and delivering exceptional service is paramount. Additionally, his early experience as a Barista at Starbucks provided him with foundational teamwork and multitasking skills, which remain relevant in the collaborative environment of ad operations.
Notable Achievements and Skills
Some of Luke's most notable achievements include the successful launch and management of various advertising products that have generated substantial revenues. His proficiency with various ad technologies and platforms has positioned him as a leader in his field. He is adept at identifying market trends, leveraging analytics for decision-making, and implementing strategies that enhance operational efficiency. Furthermore, he is passionate about fostering a culture of learning and development within his teams, ensuring that both new and existing staff members are well-equipped to succeed in their roles.
In conclusion, Luke Roback stands out as a dedicated and skilled advertising professional whose experience and knowledge span across multiple aspects of the digital advertising landscape. His commitment to excellence in ad operations, combined with a robust educational foundation, has enabled him to achieve remarkable success and drive significant revenue growth for the organizations he has been a part of. Luke's journey in the advertising industry is a testament to his resilience, innovative thinking, and leadership qualities, making him a valuable asset in any advertising endeavor.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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