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Luke Powell
Partner at Pentagram
Luke Powell is a partner at Pentagram, a renowned design consultancy, and he has a distinguished career in graphic design, creative technology, and immersive experiences.
Background
Luke Powell hails from Somerset, England, and he is the brother and long-time creative collaborator of Jody Hudson-Powell. Both brothers joined Pentagram as partners in October 2015, following the successful decade-long run of their independent studio, Hudson-Powell, which they founded in 2005.134
Education and Early Career
Luke Powell studied at Central Saint Martins, where he began his professional career while still a student. After graduating, he worked with various design studios, including The Kitchen, which introduced him to the music scene and allowed him to explore the intersection of technology and artistry.3
Hudson-Powell Studio
At Hudson-Powell, Luke and Jody developed a multi-disciplinary approach to design and branding, working with a wide range of clients such as Coca-Cola, Nickelodeon, Google, and Kylie Minogue. The studio was known for its innovative projects, including the identity and signage system for Coca-Cola’s BEATBOX pavilion at the London 2012 Olympics, and augmented reality projects like "Hungry Hungry Eat Heads" for the BBC and "Grazing Jellies" for the AND FESTIVAL.123
Role at Pentagram
As a partner at Pentagram, Luke brings his expertise in graphic design, film, and creative technology. He is known for his eclectic curiosities and his ability to balance technicality with design. Luke's work often involves merging the technical with the practical and conceptual, resulting in unique and innovative projects. He has worked on various high-profile projects, including the rebranding of Oxford Ionics, a company specializing in quantum computing.135
Interests and Approach
Luke is a digital optimist with a strong interest in technological development and its creative applications. He is driven by a curiosity about the world around him, influenced by diverse interests such as skate culture, sci-fi, nature, and music. His approach to design emphasizes the interplay between the analogue, virtual, and conceptual.3