Luke O'Shea

Luke O'Shea is a seasoned professional with over 15 years of experience in branding, encompassing General Management, Strategy, Digital, and Creative fields.

He has a track record of working with well-known brands like Mons Royale, 2XU, Rapha, Fox Sports, and Asics, bringing a unique blend of expertise to the table.

Luke has a diverse educational background, having studied at altMBA, Marketing Week Mini MBA with Mark Ritson, and INSEAD, focusing on areas like change management, marketing, strategy, and financial performance.

His extensive work history includes roles such as Chief Marketing Officer at Mons Royale and 2XU, Regional Commercial Director at Rapha Racing Limited, and Global Head of Brand, Digital, and Media at MORE Than Sport, Inc, showcasing his strategic leadership across the Asia Pacific region.

With hands-on experience as a Athlete/Talent Manager, Photographer, and various marketing and sales positions, Luke brings a holistic approach to brand development, whether it's in the direct-to-consumer or business-to-business sectors, on a global or regional scale.

Luke O'Shea's expertise lies in transforming brand identities to resonate deeply with audiences, turning mundane brand messaging into impactful and memorable storytelling that transcends traditional marketing practices.