Luke McCoy

Luke McCoy is the Co-Founder and CEO of Live Graphic Systems (LIGR), a startup that provides automated graphics solutions for sports live streams.12

Some key points about Luke McCoy and LIGR:

Background and Founding of LIGR

• Luke has a degree in Sports Science from the University of Newcastle.1
• He previously interned for sports organizations like the Central Coast Mariners and Sydney Kings.1
• In 2012, he founded Virtual Performance Analysis (VPA), a video production company for sports organizations.1
• LIGR was founded as an evolution of VPA to meet the growing demand for graphics and branding in sports live streams.1

About LIGR

• LIGR is described as "a white-labelled automatic graphics platform that helps sports leagues personalise and scale out live streams while attracting revenue from brands".1
• It automates the process of adding graphics, logos, and statistics to sports live streams.1
• The company works with leading sports and broadcast organizations like InteractSport, Sportradar, and Champion Data.1

Recent Developments

• LIGR has been expanding its partnerships and capabilities in recent years.2
• Luke has been speaking at industry events about the future of sports broadcasting.3
• He has discussed how the sports industry is responding to challenges like COVID-19 and the opportunities ahead for sports leagues.4

Luke McCoy has positioned himself and LIGR at the forefront of innovation in sports broadcasting technology, particularly for lower-tier and grassroots sports that previously lacked access to professional-quality graphics for their live streams.