Luke Girgis

Luke Girgis is an Australian media executive and entrepreneur who co-founded and served as CEO of The Brag Media, a prominent youth culture publisher in Australia.3 Here are some key details about his career and recent developments:

Career Highlights

• Co-founded The Brag Media in 2017, which grew to become Australia's largest youth publisher, reaching about 10 million users per month.6
• Served as CEO of Rolling Stone Australia from February 2020.4
• Previously worked as A&R and Marketing Director at Shock Records and as a Player Development Officer for the Sydney Roosters rugby league club.4
• Founded talent management company Be Like Children in 2006.3

The Brag Media

Under Girgis' leadership, The Brag Media:

• Acquired and operated several music and entertainment publications including Tone Deaf, The Brag, and J Play.3
• Secured licenses to publish Rolling Stone and Variety in Australia and New Zealand.6
• Grew significantly in a challenging publishing environment, outperforming many competitors.1

Recent Developments

In June 2024, significant changes occurred at The Brag Media:

• Girgis departed from his role as managing director and publisher.12
• This came six months after selling the company to Vinyl Group for $10 million.5
• The departure followed a "thorough review" of the company by Vinyl Group.1
• Jessica Hunter was promoted to head of The Brag Media, replacing Girgis.2
• The leadership changes are expected to result in $750,000 in operational savings over the following year.2

In his departure statement, Girgis expressed pride in the company's achievements and the team he built, stating, "I'm so proud of what we built together".1