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Luke Frake
Optimisation and Experimentation, Speaker and User Growth Lead at Spotify
Luke Frake is a User Growth Optimization Lead at Spotify, based in London, England.1 He joined Spotify in May 2019 as a Senior Experimentation Manager and was promoted to his current role in March 2021.1 At Spotify, Luke focuses on full funnel optimization, including user acquisition and retention of Premium users, as well as owning the learning agenda for growth program operations and large-scale Premium upsell campaigns.1
Prior to Spotify, Luke co-founded and served as Director of Optimisation & Experimentation at Space Between Group LTD from 2015 to 2019.1 He has a background in front-end development and conversion rate optimization, having worked at Holiday Extras from 2011 to 2015.1
Luke is known for his expertise in:
- Experimentation and A/B testing
- Conversion Rate Optimization (CRO)
- User acquisition and retention strategies
- Data analysis and interpretation
He is also an advocate for automating processes in experimentation and democratizing data access within organizations to enhance decision-making and drive growth.2
