Luke Faccini

Luke Faccini is a Brisbane-based entrepreneur and brand strategist who co-founded GoodNorth in August 2018.1 He is primarily known for his role as the founder and Brand Storyteller & Chief Do-Gooder at Sponge, a branding agency he established in November 2001.12

Professional Background

Faccini's career is centered around branding and purpose-driven business initiatives. His LinkedIn profile, under the username lukefaccini, highlights his extensive experience in the field.1

Key Roles::

• Co-Founder at GoodNorth (August 2018 - Present)
• Brand Storyteller & Chief Do-Gooder at Sponge (November 2001 - Present)

Expertise and Focus

Luke Faccini specializes in creating brands for purpose-led and purpose-curious businesses.2 His work involves helping next-generation business owners rebrand with purpose. This focus on purpose-driven branding is evident in both his long-standing agency, Sponge, and his more recent venture, GoodNorth.

Personal Life

While primarily based in Brisbane, Australia, Faccini was born and raised in Sydney.4 He is also a father, which significantly influences his daily routine. In a "Day in the Life" article, he mentions having vastly different types of days depending on whether he's with his 3-year-old son or not.3

Professional Development

Faccini has pursued professional development in his field, obtaining a certification in Cultural Transformation Tools from the Barrett Values Centre in November 2017.1 This certification likely informs his approach to purpose-driven branding and business transformation.