Luke Charlton

Luke Charlton is a Director at WOW Women, where he focuses on empowering women in business. He is known for his commitment to helping individuals transition from the initial stages of setting up their businesses to achieving sustainable success. His expertise lies in business coaching, particularly in marketing and sales strategies tailored for high-ticket service professionals, coaches, and consultants.12

Charlton's career took a significant turn in 2013 when he left a stable government job in Australia to pursue entrepreneurship. He has since built a reputation as a marketing expert, assisting over 4,000 coaches and businesses in enhancing their online presence and profitability.14 In addition to his role at WOW Women, he runs his own agency that specializes in advertising for service professionals, demonstrating a dual focus on both coaching and practical marketing solutions.13

His background includes a strong emphasis on storytelling in marketing, which he believes is crucial for engaging audiences and building responsive email lists.1