Luke Bradica

Luke Bradica is a Senior Brand Manager for NÜTRL and Partnership Brands at Labatt Breweries of Canada.3 He has a diverse background in the consumer goods industry, with experience in various aspects of sales and marketing.

Professional Experience

Bradica's career has been marked by roles in different areas of the beverage and retail industries:

• Field Sales: He has worked in field sales, gaining hands-on experience in direct customer interactions.1
• Sales Operations: Bradica has experience in managing and optimizing sales processes.1
• Trade Marketing: He has been involved in developing and implementing trade marketing strategies.1

Before joining Labatt Breweries of Canada, Bradica worked for notable companies in the consumer goods sector:

• Nike: He gained experience at this global sportswear and equipment company.1
• AB InBev: Bradica worked for this multinational drink and brewing company, which is the parent company of Labatt Breweries of Canada.1

Current Role

Bradica started his position as Senior Brand Manager for NÜTRL at Labatt Breweries of Canada in August 2023.2 In this role, he is responsible for managing the NÜTRL brand, which is likely a beverage product in Labatt's portfolio. Additionally, he oversees Partnership Brands, suggesting he may be involved in managing collaborative or licensed brand relationships for the company.3

Skills and Expertise

Based on his professional history, Luke Bradica appears to have developed a versatile skill set that includes:

• Brand management
• Sales strategy
• Marketing operations
• Trade marketing
• Consumer goods industry knowledge

His experience with market-leading organizations has likely provided him with valuable insights and expertise in the competitive beverage and consumer goods markets.1