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Luke Bahrenburg
President, Robb Report & Head of Luxury, PMC
Luke Bahrenburg is a prominent figure in the luxury media and sales industry, currently serving as the President of Robb Report and Head of Luxury Sales at Penske Media Corporation (PMC).12
Career Highlights
Bahrenburg joined PMC in January 2021 as EVP and Chief Revenue Officer of Robb Report and Head of Luxury Sales.4 He was promoted to his current role as President in February 2023.3 In this position, he leads sales, marketing, live media, and business operations at Robb Report. Additionally, he oversees luxury portfolio sales across PMC's art media titles, including ARTnews and Art in America.12
Before joining PMC, Bahrenburg had a successful 10-year tenure at Dow Jones.14 His roles there included:
- SVP of B2C Media Sales & Marketing at WSJ Barron's Group
- Publisher of WSJ. Magazine
- Various leadership positions in sales and real estate divisions
Achievements and Expertise
Throughout his career, Bahrenburg has demonstrated:
- Ability to transform and lead global sales teams
- Skill in driving innovative strategies and partnerships for clients in luxury, consumer, and real estate sectors
- Success in launching new brands, including Mansion & Mansion Global
- Leadership in the digital transformation of WSJ. Magazine12
Education
Bahrenburg holds a Bachelor of Arts in International Relations from Lehigh University.5
Current Responsibilities
In his role at PMC, Bahrenburg works closely with:
- PMC's Corporate Sales Team
- Robb Report's Editor-In-Chief, Paul Croughton
- Art Media's leadership
His focus is on developing and implementing growth strategies across the business, particularly in the luxury sector.12
Luke Bahrenburg's appointment and subsequent promotion at PMC are part of a larger corporate strategy to consolidate PMC's consumer luxury sales under unified leadership.34