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Luka Nikolić
Conversion Rate Optimization Analyst at Better Collective
Professional Background
Luka Nikolić is a highly dedicated Conversion Rate Optimization (CRO) professional with a keen focus on leveraging the power of data to drive optimal business performance. With extensive experience in analyzing user behavior and conversion patterns, Luka has developed a unique skill set that encompasses both creative and analytical thinking. His career journey has included pivotal roles in organizations where he has successfully transformed user insights into actionable strategies that enhance engagement and profitability.
Luka is currently making significant contributions as a Conversion Rate Optimization Analyst at Better Collective. In this role, he uses his expertise to analyze market trends and user behaviors to help enhance the overall online user experience. His work is instrumental in developing strategies that not only attract users but also convert them into loyal customers, driving increased revenue for the organization.
Before joining Better Collective, Luka served as a Product Manager for Software Applications at HORISEN. In this capacity, he was involved in the management and development of innovative software solutions aimed at improving user experiences and increasing operational efficiency. His combination of technical knowledge and a user-first approach allowed him to spearhead initiatives that bridged the gap between customer needs and product capabilities. Throughout his career, Luka has demonstrated exceptional project management skills, adaptability, and an unwavering commitment to delivering results.
Education and Achievements
Luka's educational background lays a solid foundation for his career in management and marketing. He pursued a Master of Science degree in Management, Organisations, and Governance from The London School of Economics and Political Science (LSE), one of the world’s leading social science universities. This prestigious program equipped him with advanced knowledge in organizational behavior and strategic management, which he applies in his professional endeavors.
Prior to his MSc, Luka earned a Bachelor of Arts degree in Management with Marketing from the University of Exeter, where he gained a robust understanding of marketing principles and practices. The combination of his undergraduate and graduate studies has endowed him with a well-rounded perspective on business operations, particularly in the realms of management and user engagement.
Achievements
Throughout his career, Luka Nikolić has distinguished himself through various notable achievements. In his current role at Better Collective, he has successfully implemented data-driven strategies that have led to measurable improvements in conversion rates for various digital platforms. His ability to analyze complex data sets and draw meaningful insights underscores his role as an influencer within the conversion optimization community.
At HORISEN, Luka took the lead on several key projects that resulted in increased software adoption rates and enhanced user satisfaction. His efforts to constantly evolve product offerings based on user feedback have been crucial in maintaining a competitive advantage in a dynamic market. Luka’s ability to blend creativity with critical thinking continues to set him apart in the field of conversion optimization.
Luka's passion for continuous learning and professional development is reflected in his commitment to staying up-to-date with the latest trends in digital marketing and optimization strategies. He actively participates in industry conferences and workshops, where he shares insights and learns from fellow professionals. This dedication not only benefits his employers but also contributes to the broader community focused on digital excellence.
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Luka Nikolić - Conversion Rate Optimization Expert
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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