Luiza Campos

Luiza Campos is the founder of marca strategy, a brand studio based in Calgary, Alberta, Canada. She established the company in 2010 and has over 25 years of experience in developing and implementing brand strategies.13

Professional Background

Luiza has an extensive career in marketing, branding, and communications:

Current Role::

• Founder of marca strategy (2010 - Present)1

Previous Positions::

• Director of Marketing and Communications at Calgary Economic Development (2005 - 2010)
• Director at orangedoor communications (2002 - 2005)
• Account Manager at AdFarm (1998 - 2001)
• Brand Manager at GE (1994 - 1997)
• Special Events Manager at Audiencias Cautivas (1992 - 1994)1

Education

Luiza holds a Bachelor of Science in Design and Merchandising from Drexel University (1988 - 1991).1

Expertise

Luiza is recognized as a go-to brand and marketing expert, having worked with notable brands such as General Electric, Chrysler, Pepsi, and Caterpillar.1 Her approach focuses on creating strong, purpose-driven brands that are meaningful to their audiences and build relationships based on trust.1

Additional Ventures

In addition to her work at marca strategy, Luiza hosts "A Branded World Podcast," where she explores great brands and interviews experts to provide actionable advice on branding and marketing.2

Luiza is multilingual, speaking English, Portuguese, and Spanish1, which likely contributes to her ability to work with diverse clients and markets.